24. March 2007 · Comments Off on Comedy Central: unfunny and old fashioned · Categories: Issues, Web sites
I am a big fan of The Daily Show with Jon Stewart. Living overseas and getting my news from reasonably unbiased sources (SBS and the BBC), the Daily Show reminds me of Boston Globe op ed pieces with a laugh track. I am not, however, a big fan of Comedy Central. Like so many large providers, the organisation’s IP model is so mired down in old ways of thinking that its about as hip as Dick Cheyney at a rave. First, they kicked up a stink that fans were putting show clips up on You Tube. Hey Comedy Central — your fans loved that show so much that they took time and effort to load it up on the internet and promote it to you. Did you really think that they were stopping people from turning on the tube to watch it? Their argument was that fans could access the clips on their site (and be exposed to their advertising). Fair enough. Then, you go to the site. Where the clips are smaller. And the Motherload application is buggy as hell. Then, there’s the fact that clips aren’t archived — so they get removed after a relatively short period of time and are gone into the CC vapours forever. The internet is moving towards an emphasis on data — not destinations. That means people want to use information provided to them in their own way. It’s called the “semantic web” and if you haven’t heard of it Comedy Central, learn about more about the internet where millions of your target market are spending their time and money and do it quickly. Instead of grabbing and grasping — embed ads and promos in the clips themselves, build in some merchandising (how about an easy to get to online store and/or Second Life merchandise) and let people blog about them, promote them, put them up on social networking and video sites like You Tube. You CAN still monetise them — and allow you fans to be unpaid promoters of your product.

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