26. March 2007 · Comments Off on Are blogs dying? · Categories: Technologies

Paul Coglan of News Limited’s news.com.au team recently wrote a blog post asking Why are blogs dying?.  In it, he cited examples of what he felt were “good” blogs and two blogs he thought were “bad” as well as citing reports that the number of new blogs appearing were down.

I think Coglan is wrong in trying to judge what constitutes a “good” blog.  By his definition, only a blog that is well-written and/or that other people read in large numbers is a “good” blog. 

I would argue that blogs are set up for a wide range of reasons and that comparing a professionally written corporate blog with that of an angst-ridden teenager is not a reasonable litmus test.

In the first instance, the writer wants to impart information.  In the second, the writer desparately needs to communicate and reach out for help. Both are legitimate reasons for communicating and will naturally be vastly different in content. While bloggers do love to get comments as encouragement to go on, people who aren’t talented writers aren’t necessarily going to stop if they don’t get the attagirl or attaboy a comment creates. And good writers may find that blogging doesn’t give them the credibility they want.

I would agree that the written word isn’t everyone’s forte. As other methods of communicating and connecting online become easier – people are going to migrate to the communication tool that best suits their talents.  Writing, photography, video, audio, tagging, finding and sharing links, or interacting using virtual worlds are all means of expressing oneself and connecting to the online community that are now within the reach of most users. And as with most technologies, users are re-defining what they are used for and giving new meaning to them within very personal contexts.

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