08. July 2007 · Comments Off on Talking ’bout my generation – not! · Categories: Issues
In an attempt to design products, services and marketing messages tailor-made to entice particular age brackets of people, it would seem that the “generations” are getting re-segmented. Being born in 1965, I’ve found myself over the years being lumped in with Baby Boomers (people born 1944 to 1965) and Generation X (people born from 1965 to 1979). I’ve rolled my eyes as grey-bearded grampas tell me about “baby boomers like us” and shaken my head in confusion when people in their late 20s tell me they’re not ready to get married by they’re having a baby together. Now it seems, there is a generation Jones – people only up to 11 years older than me – and our “shared formative experiences” make us a more our “generational personality” more unique. We’re apparently a force to be reckoned with and are early technology adapters that have the money to buy the toys and, in the US, we got the democrats back into power. Fortunately for us, there is a social networking web site that “gets us”. Maybe they can explain me to me, because when I go to the web site of the man who “discovered us” – I am left “jonesing” for more information. But perhaps that is because I’m typical of my generation?

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