New ways of using mobile phones - for entertainment, business, social networking, various forms of communications, — cities with long commutes, different uses.
Disadvantages: Screen Size, input methods, different OSs and browsers, Javascript and RIA, data cost and speed, context.
Advantags: always there, immediate, personal.
Apps on phones: RSS, podcasts, blogs, Flickr, Facebook, Twitter, Wikipedia, mobile specific web sites - wow!


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