Dear Linden Labs,
It is often a struggle to convince administrators, policy makers and educators that virtual worlds in general and Second Life in particular are valuable resources for education.
Educators I know have worked in their own time, fought the battles with IT to unblock ports and find a reasonable space and afterward, even if they get results, they STILL have to keep on struggling to gain recognition for their work. In short, making a case for the educational benefits can be lonely work.
People like Joanna McKay or Jokay Wollongong in world who aggregate information and provide much needed advice, conferences and playspaces are a God-send to educators eager to learn. Her SLeducation Wiki has been a source of information and inspiration for years.
So your notice to her that she has to re-name her site because of her use of SL which you’ve apparently trademarked is not only counter-productive to educators wanting to use your site, is not only a killer of a site that markets your services for you by its very nature – it is a slap in the face to your community.
I’m assuming you’ll be gunning for SLoodle next?
Oh, and please tell Phillip to stop with the tale-spinning that Second Life, founded on the concept of the Burning Man festival, is an environment about sharing creativity built by and for its “residents”. It’s clearly hypocritical. It’s an environment by and for Linden Lab.
But I do thank you for the wake-up call.
I hope that others – educators, businesses, entrepreneurs – hear that wake-up call too: you must diversify your explorations of new technologies so that you are not reliant on a particular platform or provider. Because SLack marketers who are too SLow to consider the community of passionate users that grow up around today’s platforms and brands will SLash their own wrists in an effort to control what they feel is theirs.
aka Pandora Kurrajong
Second Life user since 2007
ReactionGrid / Open Sim user since 2009