Archive for the ‘E-business’ Category
Roger McNamee starts his video off asking “What if you knew major new technology cycle was beginning in the next couple of years?”A tech investor, he then poses six hypotheses with which he’s been working for the past 10 months:
- Windows is dying – their market share is plummeting. Smart phones have taken Windows from 96% of internet connected devices to under 50%. He reckons they’ll be under 30% in 18 months.
- Index search – which accounted for 90% of all search volume - peaked 4 years ago. Index – and the web – has become full of garbage. We’re all looking for other ways for what we want to find – Facebook, Twitter, Trip Advisor, Apps . Like MS, Google can respond in plenty of ways – but it cannot take back its dominant position in index search on the internet. Google commoditised search results – they are the only branding on your search results page. Indexed search isn’t going away – but its going to become just another tool instead of the dominant. Especially on smart phones. Google’s recovery will be in something than search.
- Apps beat the wide open web. Apple provides info that is branded, specific and copyright protected v. the wild open web.
- HTML 5 changes it all. The new battle will be between the App store and highly differentiated content. HTML 5 is, he feels, is a profound change. It provides embedded interactivity and opens up a new canvas. Suddenly, a differentiated, compelling, monetisable product is available to all – and the commoditisers like Google are going to have to find new business models.
- Tablets win big. If you don’t own an iPad, you can’t understand the most important things going on right now. Feels other players not making the same impact. Apple’s gross margins exceed the retail price of every Android phone.
- Social is a side show. Facebook is the new Windows. Twitter, Yelp, Skype, Linked In are building successful platforms but are going to be much smaller. The rest are going to have to follow the Zynga model and be subordinate to Facebook. Going to do a social start up? Build it on Facebook. But social is a feature, not a main focus.
McNamee’s rock band did live casts via Twitter, did live casting over YouTube, then broadcast via his own satellite network using HTML 5. His band web site is being upgraded to HTML 5 and that means you can view all their videos. He says it costs practically nothing to do this.
Every Tweet is an app. Every advertisement is a store – create demand and satisfy it in the same place. Saves time, increases engagement. Going from a web of elevators to a control panel model. WOW.
Do I need to blog as an individual in two places? I don’t think so.I blog to have conversations and to get my thinking down somewhere where I can easily access it. I’m not chasing stats. So what if Stephen Downes only ever comments on my education.au blog posts — if I want to be noticed, I’ll get off my bum and do more to move my blog out into the world. Should I keep my company blog to have a voice in what I’m doing for work? I’m leaning toward yes on that because I want to share the mindset and experiences behind what I do for and with my organisation. The question is –would readers want to subscribe to that? Just as I only read blogs that inspire, amuse or educate me — would someone want to subscribe to the blog of a woman who was just talking about the work she does? I suppose if it were relevant to their interests the answer would be yes. And what about my Twittering? I’m sometimes silly, sometimes talking about work. Should I keep my personal Twitter account for silliness and have another or create a joint company Twitter account to advise of outages, answer client tech questions and promote events? I’m starting to think yes. While I don’t openly complain about my place of work on my Twitter account — I express opinions that aren’t in line with the company’s stakeholders’ trains of thought. So by using Twitter to communicate about work issues — am I now a representative of the company on Twitter? It’s hard to write a disclaimer AND express an opinion in 140 characters or less. And what about my video sharing accounts? Long ago I realised that I can’t post videos with company logos on them to the same site I post machinima with dance music tracks and videos of my cat. So I set up company accounts for that. Slide sharing? My SlideShare account is about my presentations — no cat content or dance music there, so that was easy. LinkedIn is about me as a professional so that was easy. GMail is also all about me. But when I comment on blogs – what signature do I use and when? Do I use my “official” signature with my company name and title and contact details? Sometimes I do. Especially when commenting on the company dollar. For more radical sites and opinion pieces, I use my personal signature. But I’m always KerryJ — so does it matter WHICH signature I use? Or do I have an over-inflated sense of my own importance? Hmmm. The more I look into a an online communications plan for our organisation, the more I realise I need to write one for myself. How do you handle yourselves? Do you draw an online divide between your professional self and your private self? Do people who whinge about work on their personal accounts deserve to be fired if they are easily traced back to their place of work? Should people using professional accounts use the 2-drink rule after hours?