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	<title>KerryJ&#039;s Neotenous Tech &#187; E-business</title>
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		<title>Retailers: beware big savings claims in an age of instant search</title>
		<link>http://kerryj.com/2008/07/05/harris-scarfe-beware-savings-claims/</link>
		<comments>http://kerryj.com/2008/07/05/harris-scarfe-beware-savings-claims/#comments</comments>
		<pubDate>Sat, 05 Jul 2008 05:06:56 +0000</pubDate>
		<dc:creator>Kerry</dc:creator>
				<category><![CDATA[E-business]]></category>

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		<description><![CDATA[I use the internet for many things &#8212; including researching products before I buy. This afternoon we were looking for a cast iron, enamel dutch oven/casserole. Paul went to his favourite online site &#8211; http://everten.com.au and got prices on the shi shi stuff. I went to an Australian dept. store chain&#8217;s web site as they claimed [...]]]></description>
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<p>I use the internet for many things &#8212; including researching products before I buy.</p>
<p>This afternoon we were looking for a cast iron, enamel dutch oven/casserole. Paul went to his favourite online site &#8211; <a href="http://everten.com.au" target="_blank">http://everten.com.au</a> and got prices on the shi shi stuff.</p>
<p>I went to an Australian dept. store chain&#8217;s web site as they claimed to be having a killer sale on cookware in their &#8220;Bargain Book&#8221;.</p>
<p>One item caught my eye &#8212; a Lodge enamel cast iron 6 litre casserole that was (wait for it, wait for it) $360 OFF! Yes, only $139.99!!! WOW!</p>
<p>I wanted to find out more about Lodge cookware, so I did a search.</p>
<p>Firstly, to Amazon. Where a Lodge 7 quart dutch oven (enamel, cast iron) was on sale for $US105.22 (regularly $US197.22). Hmmm. Even if shipping came to $100, still a much better deal than Harris Scarfe&#8217;s &#8220;regular price&#8221;.</p>
<p>However, Amazon has the economies of scale going for it. Wonder what the MSRP (manufacturer&#8217;s suggested retail price) would be? I went to the Lodge site. They are selling to the general public for $US197.95 plus shipping <a href="https://secure.lodgemfg.com/storefront/product1.asp?idProduct=4049">https://secure.lodgemfg.com/storefront/product1.asp?idProduct=4049</a></p>
<p>Hmmmmm. Argue about import costs and shipping all you like, but normally $AU500 now $1AU40?  Is there any wonder with the strong Aussie dollar at the moment that we have a trade deficit? Or, did my local retailer buy these years ago when the dollar was weak?</p>
<p>Sure buying locally is important and saving on shipping costs and the spectre of customs drawing your lot in the pain lottery that is customs duty &#8212; but if retailers want to compete for my dollar and, more importantly MY TRUST &#8212; they&#8217;d better start doing what more and more consumers are doing.  Do internet research before writing sales copy. Because now, no matter what argument or justification these guys put forth, I&#8217;m not buying from them.</p>
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